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Juventus CEO Carnevali Welcomes Massara, Emphasizes Off-Field Strength

Giovanni Carnevali expressed his satisfaction with Frederic Massara's arrival at Juventus, highlighting the importance of building a winning team both on and off the pitch.

News Published 7 July 2026 3 min read FootballGames10 Desk
Giovanni Carnevali, CEO of Juventus Football Club
Featured image from the source article

Juventus CEO Giovanni Carnevali has shared his positive outlook on the recent arrival of Frederic Massara, emphasizing the club’s strategic focus on strengthening its off-field operations. Carnevali stated that a key priority is to assemble a “winning team that is behind the field,” underscoring the significance of robust management and structural support in achieving on-field success.

Massara’s appointment is seen as a pivotal step in this direction. Carnevali indicated that Massara will take charge of the entire football structure, working alongside other key figures like Ottolini. This organizational restructuring aims to lay a solid foundation for the club’s future endeavors, preparing it for the challenges and opportunities that lie ahead in the competitive football landscape.

Por que importa

Kolo Muani Transfer Situation Addressed

In separate remarks, Carnevali provided an update on the ongoing transfer situation involving Randal Kolo Muani. He clarified that the player’s valuation demands have not decreased, nor has Juventus increased its offer. Carnevali acknowledged the significant gap between the clubs’ positions and suggested that the club is exploring various options. He stressed that there is no immediate pressure to complete the deal, allowing Juventus to conduct thorough evaluations and make well-considered decisions. The club aims to ensure that any transfer activity is strategically aligned with its long-term goals.

Carnevali’s comments suggest a measured and strategic approach to both player recruitment and overall club management. The emphasis on building a strong off-field team indicates a recognition of the modern football club’s complex operational needs, where success is not solely determined by the players on the pitch but also by the efficiency and strategic vision of the management and administrative staff.

The integration of Massara into the club’s leadership is expected to bring valuable expertise and a fresh perspective to Juventus’s football operations. The collaboration with other management figures like Ottolini will be crucial in implementing the envisioned structural improvements.

Key facts

Fact Detail
Key Personnel Announcement Frederic Massara’s arrival at Juventus
Stated Objective Building a winning team both on and off the field
Management Structure Massara to lead the entire football structure with Ottolini and others
Transfer Update No change in valuation for Randal Kolo Muani; gap remains

This development matters for FootballGames10 readers as it provides insight into the strategic decisions and managerial appointments at one of Europe’s most prominent football clubs. Understanding how Juventus is building its off-field infrastructure can offer clues about their future transfer market activity and overall competitive strategy.

Source: TuttoMercatoWeb – https://www.tuttomercatoweb.com/serie-a/carnevali-arrivo-massara-juve-serve-squadra-vincente-campo-2251495

Source

TuttoMercatoWeb Original publication: 2026-07-07T22:15:08+00:00